Monetizing a YouTube channel is often a headache for most YouTube creators, especially if you haven’t reached that mark — it usually means you’ve just started.
I think every YouTube creator must be able to monetize a YouTube channel right from the beginning. At least, the pressure of reaching a minimum threshold before a channel can make money should be off the shoulder.
It’s also true that the bigger the audience, the higher the profits, but it’s not necessarily mean you can’t make money on YouTube with a few hundred subscribers. All you need to know what you got to offer and who you should reach out to convert them into paying customers.
Being a YouTube creator, I’m monetizing my YouTube channel through a couple of methods that I’ll include in this blog post. What’s more exciting is that I’m planning on trying out more ways to monetize my YouTube channel. Furthermore, I’m working on multiple YouTube channels to maximize this video platform.
I’ve gathered a list of multiple ways to monetize a YouTube channel, and I’m happy to report that even smaller YouTube channels can benefit from the list. The whole point of this blog post is that every YouTuber who is passionate about YouTube content creation could make money off of YouTube regardless of their audience size.
Here are 11 ways to monetize a YouTube channel:
1. YouTube Partner Program
I know the YouTube Partner Program is a well-known YouTube monetization method, but I want it to be out of the way. The eligibility criteria say that you need 1,000 subscribers and 4,000 watch hours in the last 12 months to get accepted into the program. YouTube Partner Program integrates with the Google AdSense program to monetize channels and manage payments.
Books are a great source of making money online, especially for YouTubers. It’s true that every YouTuber out there doesn’t read or write books; it’s suitable for those creators who read books. However, many YouTubers create worksheets or checklists or ebooks or excel templates to sell online. I also sell my book through my YouTube channels. You can join the Amazon KDP program to sell ebooks on Amazon or sell PDF versions through Sellfy, Payhip, or Fastspring.
Creating online courses isn’t scary anymore, especially after services like Udemy and Skillshare have popped up. I know creating a course isn’t everyone’s cup of tea, but if you have a skill or knowledge or expertise, whether it’s a video editing or graphics designing or stitching clothes, you should create a course. Make sure that you’re passionate about it or highly skilled in the area so that you could deliver value to the students.
Merchandise is an excellent way of monetizing a YouTube channel. If you’re wondering, you have only 3,000 subscribers; how many subscribers would be interested in buying your merchandise? Well, the answer is that it’s not necessary to sell your branded t-shirts when you’re a small creator. Instead, you can create an Instagram account for selling a wide range of products. Furthermore, share the stuff in your videos and provide the links in the video description.
Use print-on-demand services like Teespring, Printful, or Bonfire to offer a wide range of merchandise such as mugs, face masks, mobile covers, backpacks, etc.
5. Affiliate Marketing
Affiliate marketing is a popular YouTube money-making strategy. In case, you have no idea how affiliate marketing works, then let me explain this. A blogger or YouTuber promotes a product and earns a commission when someone buys the product through the referral link. It could be a hardware device, software, plugin, book, template, browser extension, etc. It’s better to promote a product that you’ve used it or use it, and it’s excellent.
You can find many affiliate products on the ShareASale network; I have been using this affiliate network for the past couple of years.
Patreon is a platform that allows fans and audiences to support their favorite creators through monthly donations. A creator or artist can join Patreon and set up the page that describes what this person does, and how much fans and followers can pledge to give every month. Plus, it also showcases what perks the Patreons receive once they join the tribe.
Some podcasters do special Q&A for the Patreon, and YouTubers release members-only videos for Patreon supporters. It’s a fantastic way to add an income stream while creating content on YouTube.
7. Membership Site
A membership site is a paid website subscription to get access to a course or content or community. Setting up a membership site doesn’t require rocket science. All it needs is a gated content or a community that the audience is willing to pay to access it. You can pull this off if you’ve developed trustworthiness and loyalty through delivering value to the audience.
Sponsored or branded content is a popular way to monetize a YouTube channel. However, to attract sponsors for your YouTube channel, the YouTube channel must have grown to at least 10,000 subscribers and getting some attention. Companies and brands often reach out to the creators directly. Otherwise, platforms like Grin, Grapevine Village, and Chamboost help connect YouTube creators with brands.
9. Digital Goods
Digital goods are any files or tools that are used online. It depends on the YouTube creators what they want to sell; some sell LUTs while others offer music or sound effects or worksheets. You can use the same platforms (for selling digital goods) that I mentioned in method #2 except for Amazon KDP.
Some YouTubers sell private coaching or consulting, and they charge their fee. It usually happens when you’ve grown a YouTube channel and established some authority. However, if you have expertise in a different area and you’re helping people through your content, you can still sell your consulting or coaching.
Make sure that you have a system outside the YouTube for payment processing and invoicing. Check out the platforms like Freshbooks and Xero.
11. Selling a Service
If you have a skill or passion, you can offer your service through YouTube videos. I have seen graphics designers who make tutorials on Adobe Photoshop and sell their logo or business card designing service through Fiverr gigs or a hire me page. It all comes down to what you have to offer and how you’re engaging the audience through your videos.
If you aren’t creating relevant content, the audience won’t even know your expertise. So design your YouTube content strategy according to your knowledge or skill to sell your service.
How Would You Monetize a YouTube Channel?
I’ve shared a handful of ways to monetize a YouTube channel.
There were two main reasons why I wanted to write this blog post.
The first was that I don’t want every YouTuber to chase the YouTube Partner Program; it’s certainly a good program, but getting to that eligibility mark is hard.
The second reason is that I want new YouTubers to start making money off of YouTube as soon as possible.
I’d be happy if a YouTube beginner who has 500 subscribers and he’d be earning $100 every month just by picking one of these ways to monetize a YouTube channel.
So I want to ask you this:
How would you get started with YouTube channel monetization?
Let’s talk about it in the comments section.
Disclaimer:The blog post may contain affiliate links, which means if you click-through and buy an affiliate product, we would earn a small commission. Don't worry, it won't cost you any extra money. Read disclosure section for more details.
Hassaan Khan is a blogger and freelance writer. When he isn't working, he makes YouTube videos, plays with his dog, or follows International Cricket. Check out his YouTube Channel.